Tara ORourke

Brand Marketing Manager
Huntstown, Dublin, Republic of Ireland
Favourite Coca-Cola Hellenic Product: Deep RiverRock

Since graduating from Trinity College Dublin with an Honours BSC. Management Degree and Advanced Diploma in Marketing from the College of Marketing & Design, I have gained 23 years’ experience across all facets of FMCG Marketing (including Consumer, Customer and Shopper). My experience includes roles in Ireland, Germany, Australia and the US, developing brand positioning, strategic vision and leading teams. Prior to this I have held a number of positions including Away From Home Market Manager in Kraft Foods, Senior Client Account Manager in ACNielsen and Marketing Executive with the Smurfit Group. Continuous professional development is important. I have completed ongoing training to strengthen my skillset including Strategic Business Planning, Consumer Insights, Negotiating Skills, The Coca-Cola Way of Interactive Marketing, Situational Leadership, Leading with Presence and more recently a Diploma in Digital Marketing and Elevating Women in Business

When I joined Coca-Cola Bottlers Ireland back in 2006, I expected it to be a leading dynamic fast paced successful company. I knew the employees would be smart hard workers but I also thought it would be a really fun place to work. As a child I looked up to this world famous cool brand and I guessed working for Coca-Cola Hellenic would have to be tough and challenging, but at the end of the day worthwhile. All the expectations I had have been fully met and I am lucky to work with such a fantastic bunch of talented people.

"I am proud to say I work for Coca-Cola Hellenic"

My first role was Marketing Manager, Water Brands for our portfolio (Deep RiverRock and Vittel). The real benefit of working with own brands is that you can shape every aspect of the strategy. You do not always get the opportunity to develop the brand story and point of difference, build the communications or design the packaging. I was appointed to my current position of Head of CCHBC Brands Marketing in 2012. I have overall responsibility for delivery of the long term strategic brand vision and ultimately driving sustainable profitable growth for Hellenic brands on the island of Ireland (mainly focussing on Deep RiverRock water and Fruice juice). This involves managing the Hellenic Brands Marketing team, working closely cross-functionally and externally with agencies, suppliers and customers. I have a passion for our brands and love working with them. Whenever I’m asked where I work I am proud to be an ambassador and say I work for Coca-Cola Hellenic.

Being results-driven is important and strengths in the areas of commercial acumen, passion, creativity, activation and communication have really helped. Coca-Cola Hellenic’s Key Result Areas include Management, Business & Finance, People Development, Leadership, Relationships, Growth & Innovation and Corporate Social Responsibility. Developing skills under each of these areas but especially in Leadership and Growth & Innovation are important for Marketers. An ability to accept and embrace change and adapt to new approaches has been a benefit in this ever changing competitive world we operate in.

I would advise any new starter to network across the business. Get to know others at every opportune moment. I have met some great people in other functions who I may never have worked directly with. You never know how they may help you out in the future or appreciate advice from you. Talk with colleagues in the canteen and say hello on the corridor. Mix with people at work events and this will help you build cross functional contacts and relationships.

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