Consumers today are increasingly interested in health and wellbeing. Changes in lifestyles and concern about obesity rates mean that people want more low-calorie options, as well as added health and wellness benefits. People expect more information about the ingredients and nutritional content of their food and beverages. In addition, parents and teachers want to oversee the diets and lifestyles of children in their care.
We meet these changing needs in a variety of ways:
• A wider choice of beverages: we are offering more lower-calorie beverages and beverages with health benefits
• Nutrition information: we are providing more information about the ingredients and nutritional content of our beverages
• Responsible sales and marketing: we listen to parents and educators to make sure that we provide beverages to young people in a responsible manner
• Active lifestyles: we encourage people to exercise more, providing opportunities for them to do so.
A wider choice of beverages
In addition to sparkling beverages, we now offer a growing number of still beverages, such as juices, waters, and ready-to-drink teas and coffees.
We provide low- and no-calorie options, such as Coke Zero or Sprite Zero, as well as beverages with added health benefits such as Fruice Juicy. These and other still beverages account for a growing proportion of our sales.
We aim to provide consumers with nutrition information about our beverages that is clear and easy to understand. To maintain a healthy body weight, for example, the most important information that people need is the calorie content of their food and beverages.
We place nutritional labels on our packages to help consumers understand the calorie content – per beverage serving and as a proportion of a healthy diet. These labels also show at-a-glance information on the sugar, fat, saturated fat and salt content.
We also highlight the lack of artificial flavours, colours and preservatives in our beverages. For example, brand Coca-Cola does not contain added preservatives or artificial flavours; it never has and never will.
Additionally, we indicate which of our juices provide one of the recommended five daily servings of fruit and vegetables.
Additional information can be found in our publications and through our consumer response centres by phoning 1800 317 318 in the Republic of Ireland and 0800 317 318 in Northern Ireland.
Responsible sales and marketing
While all of our beverages may be enjoyed as part of a healthy diet, we respect the wishes of parents and educators to oversee their children’s diets and lifestyles.
We have fully implemented the commitments made by our European industry association, UNESDA, to the EU Platform for Action on Diet, Physical Activity and Health. As part of these commitments, we do not market or sell soft drinks to primary schools. In schools where children are above 12 years of age, we discuss with educators and parents which beverages are most appropriate. To ensure that our industry complies with these commitments, UNESDA commissions independent audits.
Helping people manage the calories they eat and drink is only one part of the so-called energy equation. To maintain a healthy body weight, people must burn off the calories they consume through physical activity.
We work with government agencies, sports and nutrition experts and others to support physical activity and nutrition education programmes . For example:
• Powerade sponsors the Leinster Schools Cup, the high profile secondary schools rugby competition in which 4,000 young men participate each year.
• Over 17,000 participants including runners, walkers, relay runners and wheelchair athletes take part in the Deep RiverRock Belfast City Marathon, organised by Belfast City Council each May
• Coca-Cola ‘Football for You’, activated in partnership with the Irish Football Association (IFA) provides opportunities for people of all ages and abilities to take part in competitive football. The multifaceted programme includes grassroots, disabled and women’s football initiatives.
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