15th August 2016
The effervescent heritage of Schweppes, now available in sleeker 200ml pack
Invented by Jacob Schweppes ‘Creator of Bubbles’ in 1783, Schweppes has been charming tongues ever since. With the perfect balance of bubbles and flavour, the iconic range is now evolving with a new look and feel, and the option of a 200ml pack to complement the existing 125ml range.
Since the invention by Jacob Schweppes of the world’s first commercial beverage carbonation system and soda water, the ‘Schweppes’ name has been synonymous with quality. Jacob’s passion and pioneering spirit gave birth to a collection of adult flavours and effervescence; from soda water in the 18th century to tonic water, ginger, and lemonade in the 19th century, and bitter lemon in the 20th century. The slimline range has also been available to consumers since 1965.
Now to better reflect the 200 years’ of experience, the Schweppes range will be relaunched with a new look and feel. The sleeker brand look and new bottle shape will feature across the existing 125ml range, and the new 200ml pack.
Available from August 2016, the 200ml pack conveys the simple sophistication of the brand, and will be accompanied in premise by a 125ml glass bottle from January 2017.
The number one mixer across the island of Ireland, Schweppes’ legendary tonic remains the signature taste of the brand with its delicate balance of bitterness, acidity and citric sweetness. The tonic only uses natural flavorings and contains the highest quality ingredients including quinine from cinchona bark.
Licensing Marketing Manager Peter Hughes said; “Schweppes is the quintessential mixer for publicans, and the one to beat amongst the discerning tonic drinker. The evolution of the brand look and feel, combined with the sleeker bottle shape, will better reflect the premium taste and heritage of Schweppes. We are also pleased to expand the range with a new 200ml pack size, offering greater value for consumers.”
For further information on the new Schweppes range or any Coca-Cola product please contact your local Coca-Cola HBC salesperson or our Customer Service Helpline on ROI 1890 262226 | NI 0845 608 8889.
*Schweppes was the number one mixer brand across the island of Ireland last year -Nielson IOI May16 Value Sales
For media enquiries, contact Ciara Cashen: 0861940885.