10th April 2016
New 'Ripple' bottle design launched across Deep RiverRock 500ml range
Still bottle now 16% lighter - the latest in a series of sustainability achievements by Coca-Cola HBC
Deep RiverRock has launched a new pack design across its 500ml range, introducing a bold 'ripple' effect across the front of the bottle and enhancing the impact of the logo with a higher placement of the label. The new, sleeker, bottle shape better reflects the modernised Deep RiverRock logo, which was refreshed in 2015.
Furthermore, the 500ml Deep RiverRock Still bottle, which accounts for 90% of the total Deep RiverRock 500ml volume, now uses 16% less PET. The Still bottle will see a reduction in plastic from 22g to 18.5g, resulting in an estimated 135 tonnes of plastic removed from the manufacturing process annually.
Deep RiverRock is the local water brand of Coca-Cola HBC, a global beverage company that leads the way on environmental sustainability. In 2015, Coca-Cola HBC was named beverage industry leader on the Dow Jones World and Europe Sustainability Indices for the second consecutive year.
The introduction of a light-weighted bottle is the latest in a series of sustainability achievements by the Ireland/Northern Ireland business and the new bottle will be in circulation in time for Earth Day, 22 April 2016 - a reflection of the company's support for responsible environmental business practices worldwide.
Other sustainability achievements by the company since 2010 have included a reduction in water usage to produce its beverages of 13% and a reduction of 52% in carbon emissions. The plant in Knockmore Hill in Lisburn has also achieved its target of contributing zero waste to landfill – five years ahead of target.
Oonagh Gildea, Marketing Manager for Deep RiverRock said, “The new 'ripple' design is strong and stylish. With a higher placement of the logo on the bottle, the visibility of the 500ml range will also be enhanced in coolers, allowing the much-loved Deep RiverRock brand to have greater impact and prominence in the marketplace.
“The introduction of the lighter Still 500ml bottle also reflects our commitment to sustainability and environmentally responsible manufacturing processes. It is fitting that the introduction of the 'ripple' design coincides with our latest light-weighting project. It symbolises another 'drop' in our sustainability commitments and one that will have a positive impact in our journey to minimise our impact on the environment.”
Deep RiverRock is an increasingly popular water brand that continues to go from strength-to-strength. 2015 saw Deep RiverRock reach the number one position in both volume and value for the first time, as well as the introduction of a number of innovations including a 1 litre Deep RiverRock Still pack, and a new Still flavoured water, Deep RiverRock Strawberry with just 1kCal per 100ml.
For more information about Deep RiverRock or the wider sustainability efforts of Coca-Cola HBC Ireland and Northern Ireland, visit www.Coca-ColaHellenicIreland.com.
About Deep RiverRock
Introduced to the Irish market in 1994, Deep RiverRock is a high quality, Irish water sourced from deep beneath the glacial hill of Co Antrim. It is rich in natural minerals such as Calcium, Magnesium, Potassium and Sodium, all naturally occurring within the source.
Deep RiverRock has experienced significant growth in recent years and continues to drive the bottled water category.
Knowing that even a 2% drop in your hydration levels can slow your mind and body, Deep RiverRock believes that hydration is an important part of staying on top of your game and encourages hydration in its latest campaign, 'Think straight, HYDRATE'. The brand also has a proud sponsorship platform which includes the four rugby provinces and Belfast City Marathon.
Constantly innovating to meet consumers' needs, Deep RiverRock is now available in still, sparkling, flavoured and also in a new one litre bottle.
Coca-Cola HBC Ireland and Northern Ireland
Coca-Cola Hellenic Bottling Company (HBC) is responsible for the manufacture, distribution, sale and trade marketing of the drinks across the island of Ireland, most of which are trademark products of The Coca-Cola Company.
With its plant in Knockmore Hill, Lisburn, and an office in Ballycoolin, Dublin, Coca-Cola HBC Ireland and Northern Ireland employs approximately 1,000 people across the island of Ireland.
The full range of beverages includes 20 brands and 49 different products that are sold in thousands of retail outlets across the country. These products range from the four Coca-Cola variants; Coca-Cola, Coca-Cola Zero, Diet Coke and Coca-Cola Life, through to Sprite, Fanta, PowerAde, Oasis and Schweppes.
Local brands owned by Coca-Cola HBC include Deep RiverRock and Fruice.
97% of beverage sold across the island of Ireland is manufactured here.